The Collective Experience appoints new Head of Marketing Transformation to drive growth and experiences

The Collective Experience (TCX) has announced the appointment of Rob Wait as Head of Marketing Transformation. Rob will play a pivotal role in The Collective Experience clients’ digital marketing transformation, helping to drive its digital marketing and opening up access to more customers.

The role is responsible for providing the right tools and solutions to unlock digital and grow marketing and sales power. Marketing Transformation is a cornerstone of The Collective Experience offering as it digitizes our clients’ business, rejuvenates their brand, and enhances the customer experiences through digital and physical channels.

Rob brings 30 years of experience in delivering Marketing and Digital strategy and driving change initiatives in global-focused businesses. He joins from HP – where he was Head of Worldwide Marketing Operations and Business Transformation. In this role, Rob was a Global leader for the Marketing Operations function of HP’s market-leading Printing and Imaging business. As Head of Business Transformation for HP, he led core workstreams for global business transformation within printing. Mission ranges from strategy, planning, and tracking Transformation & Business results end-to-end across the printing business.

Rob will report to Chief Executive Officer Matthew Kruchko and be based in Boise, ID. The appointment is effective on October 15.

Kruchko says: “I’m delighted that Rob is joining the team. He’s a strong strategic leader and will support The Collective Experience's growth by building on our existing talent and infrastructure and taking our digital marketing transformation proposition into the future. Adding Rob and his experience is a tremendous opportunity as we revolutionize our client’s Marketing, CX, and Commerce models and unleash the power of their brand through digital.”

On joining The Collective Experience, Rob commented: “It’s terrific to be joining such a strong Firm at such an exciting moment in the company’s journey. The power of The Collective Experience model is tremendous. Our role is to deliver the strategies, tools, products, and services our clients need to build and grow their businesses digitally and physically.”