TCX acquires Connect Brands, bolstering brand-and CX-led services

Connect Brands enhances The Collective Experience’s ability to execute and create brand and customer experiences that drive demand.

The Collective Experience has acquired Connect Brands, a leading Brand Strategy and Marketing firm that defines brands for a connected world, with offices in San Francisco, Cleveland, and Detroit.

Connect Brands' acquisition helps companies tell their stories for customers to experience their value and benefits. This addition to The Collective Experience will complement the existing strategy, digital marketing, data analytics, and customer experience offerings. Connect Brand’s client roster includes Amway Beauty, BrandMuscle, Carhartt, GE Ventures, Qualcomm, Warner Bros., and other leading brands.

Speed is the answer to today’s problems with the connected marketing cloud. TCX and Connect Brands share the modern tenets of speed. Speed to creating value for the CMO by unifying the Customer Experience Lifecycle to support the growth agenda.

Founded in 2016, Connect Brands has built a leading reputation in solving its clients' complex brand and customer experience problems. These added capabilities from Connect, combined with the speed and expertise of TCX, provide leading CMOs and Executives the help to Unify the End-to-End Customer Journey by connecting customers, brands, channels, content, technology, and data.

As part of the deal, Matthew Kruchko, Founder and Chief Strategy Officer of Connect Brands will take the CEO role for The Collective Experience. Matthew Kruchko will oversee the integration of the combined services and client relationships.

The Collective Experience empowers client success through digital transformation-delivering Integrated Marketing, Data Science & Analytics, Commerce, and Machine Learning Solutions.